In what may the greatest advancement in tourism since the invention of the giant ball of twine, Swedish tourism promoters plan to build themselves an enormous moose. But what’s that? “Big deal,” you sneer? “It takes more than a fourteen-story-high ungulant that spans two counties to impress me.” Your restraint is admirable, but what if I told you there was a restaurant in its belly, not to mention “a concert hall, conference rooms and a shop”? Yeah, I thought so.
Hear that? That’s the sound of a thousand Canadian tourism officials simultaneously smacking themselves on the forehead.